Just like the year before, we had planned on selling our CF Certified program at FHL 2016.
Entrepreneurs could sign-up for the program, take the lengthy funnel-building course, and become a certified ClickFunnels partner.
But we wanted to set up the offer a bit differently than we did in 2015…
I had seen a crazy selling technique where you make your pitch, and then send EVERYONE out of the room on break…
And then you re-open the doors after the break for a private session only for those who had filled out the application and wanted IN…
Talk about a gutsy, terrifying strategy!
We talked about it, and decided to give the “closed door” strategy a try…
It was a HUGE risk that we were taking. This was our big offer, so it needed to go off without a hitch…
Sure, the curiosity and FOMO (fear of missing out) behind the exclusivity of the private session was amazing…
But we knew that would already have a captive audience sitting right in the room… and we were going to send them all away?!?
I couldn’t help but wonder,
What if they didn’t come back?
What if we opened the doors back up, and nobody was there?
The closer we came to the moment where I was to deliver the pitch, I was scared that I had completely lost my mind…
But by that point, we were committed to a plan, and there was no turning back!
So, I delivered my offer...And we sent everyone out of the room on break.
I was just hoping that there would be someone on the other side of the set of doors when we opened them back up…
Luckily, we did it RIGHT! The doors opened, and we had around 120 people that signed up for our CF Certified Program that year!